Some call it old school, but print is still needed and highly necessary. Whether it’s in a magazine ad, brochure, a business card, or even an event poster—the key thing is to make sure the design catches the viewer’s attention and is easy to read. It’s also a necessity for a designer to work directly with the printer to make sure that your design looks its best when the ink hits that paper.
It truly is the digital age and it’s constantly changing. As a designer, it’s important to stay on top of the latest visual trends, algorithm changes, and the multitude of platforms from which your graphics will be seen. Every company needs to have some sort of presence on the web—whether through social media, website advertisement, e-newsletters, or graphics for SEO purposes. Whichever it is that you need it’s important that whatever gets put out there represents your company’s brand, stands out, and most importantly gets seen.
Logos can be simple or intricate, whichever it is—a good logo design should always look good in 1 color. It’s also extremely important to make sure each logo has a variation of not only color options for print but layout options as well. Some designs may need to have a stacked version and a horizontal version for placement purposes.
My past employment experience has been working for a major Gas & Electric Company in the greater New York area, one of North America’s Top Automotive Marketing Companies, a National Help-Wanted Publication, a Social Media Marketing Startup Company, a Branding Agency specializing in screen printing & embroidery, and currently with a Major National Marketing Service as an OnSite Senior Graphic Designer Specialist for one of the Nation’s Leading Wholesale Beverage Alcohol Distributors.
I also have experience working as a self-employed Freelancer for five years where I worked with a diverse group of Small Companies & Non-Profit Organizations all while pursuing a career in the Fine Arts.
OnSite Senior Graphic Designer Specialist at BrandMuscle
August 2018 – Present Louisville, KY
DAILY TASKS & EXPECTATIONS:
➔ Managing multiple design projects of varying complexities simultaneously ensuring all client directions are followed
➔ Managing individual design queue with an expectation to design all assigned orders within a 48-hour turnaround.
➔ Design between 5 to 10 standard jobs in a day
➔ Accountability for quality of work and timeliness of delivery across all creative projects
➔ Working independently and at times remotely from my home office
➔ Collecting local print requests from salesforce and input complete and accurate information into Brand Muscle s proprietary software application.
➔ Training and critiquing new designers within the company
➔ Troubleshooting customer issues over the phone, email, and in-person
➔ Providing an outstanding customer service experience by using consultative skills to anticipate customer needs, suggest alternatives, and find solutions to meet custom
➔ Adhering to brand guidelines for both distributor and supplier clients and acting as a brand advocate when necessary
➔ Order Entry – Understanding company guidelines for billing rules, reviewing & entering in order requests to make sure that they are entered incorrectly along with updating parts as necessary to meet the rep’s intended request.
➔ Receiving and inspecting inventory, and distributing finished material
➔ Training and critiquing new designers within the company
ACCOMPLISHMENTS AND NOTABLE MENTIONS:
➔ Gained experience stepping in as a temporary regional manager while a colleague was on maternity leave for 3 months.
➔ Continuously noted as one of the company’s top designers during their bi-annual design critiques
➔ Consistently surpassing quarterly goals with daily design creations and order entry
➔ Worked remotely at home for the past 2 and a half years
➔ Promoted to OnSite Senior Graphic Designer Specialist from OnSite Graphic Designer in May of 2022
Freelance Graphic Designer
May 2013 – August 2018 Louisville, KY / Philadelphia, PA / Poughkeepsie, NY
➔ Developed Print Materials & Digital Media for various types of clients including Small Businesses, Startup Companies, and Non-Profit Organizations
➔ Worked on Brand Identity, Ad Design, Logo Design, Web Graphics & Website Building, Event Posters, Business Cards, Banners, Informational Pamphlets, etc.
➔ Provided Social Media Services and Marketing Consulting
➔ Provided Professional Photography Services
➔ Had to practice time management, secretarial skills salesmanship, and first hand dealing with individual clients
Graphic Artist / Marketing Assistant at Quality First Branding Agency
February 2018 – August 2018 Louisville, KY
➔ Created new content and managed the company’s various online stores, social media accounts, and help with the general marketing of each
➔ Managed and re-organizing company graphic library
Designed & preparing files for both screen-printing & vinyl-cutting
➔ Managed the company’s in-house vinyl cut printers
Social Media Designer at Shark Jockey Digital
August 2017 – October 2017 Louisville, KY
➔ Designed social media graphics for marketing campaigns along with building style guides for each client’s overall branding
➔ Assisted with creative concepts and occasional content writing
➔ Minor video & photo touch-up editing
➔ Helped organize and maintain the company department’s filing/naming system
➔ Participated in creative meetings
Artebella Coordinator & Editor (PT) at Louisville Visual Art
June 2015 – September 2017 Louisville, KY
➔ Formatted & scheduled blog pages, regular postings, and email sends
➔ Assisted in artist outreach and general scheduling
➔ Re-designed and re-branding the new “Artebella” blog from its original format (“Artebella Daily”)
➔ Took place and collaborated in weekly team meetings
Graphic Designer (PT) at Job News
October 2015 – April 2017 Louisville, KY
➔ Created various ad sizes for the company’s help-wanted print publication
➔ Worked directly with the sales team on all designs
➔ Communicated with outsourced printers to make sure the publication files were pre-flighted correctly prior to print
➔ Fast-paced environment
Graphic Designer & Production Artist at J&L Marketing, Inc.
March 2011 – May 2013 Louisville, KY
➔ Developed marketing campaigns for clients in the automotive industry
➔ Produced print and electronic advertising, as well as micro-sites
➔ Managed the company’s Master Graphics Library along with orchestrating a mass reorganization of the filing & naming system
➔ Cross-trained in multiple departments while serving as Company’s Adobe Suite IT Specialist for nongraphic design-related departments
➔ Developed internal social media and corporate presentations
➔ Promoted from Production Artist to Graphic Designer
Web & Graphic Design Intern (PT) at Central Hudson Gas & Electric Corp.
June 2008 – August 2010 Poughkeepsie, NY
➔ Maintained the corporation’s website along with orchestrating a complete a re-design of it and oversaw general web support
➔ Designed graphics for print production
➔ Coordinated promotional projects and other marketing materials
BA in Digital Media with a minor in Studio Art at Marist College
2006 – 2010 Poughkeepsie, NY
Creative Thinking | Organization | Time Management | Multi-Tasking | Proficiently Fast Working | Problem Solving | Management Experience
“Josh’s work ethic is outstanding. He is on top of his jobs and his designs are always on point. Truly a pleasure to work with.”~ RNDC Sales Rep
“Josh is VERY helpful in providing detailed information and just helping whenever needed in a timely manner. He has been such a great team member to work with.”~ Fellow BrandMuscle Teammate